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10 trendy online stores to buy Japanese clothing and beyond

Here are 10 online stores where you can touch the world of Japanese fashion with a few clicks.
Japanese fashion - unsplash

Japan has always been known for its unique fashion and style that has captured people's attention worldwide. With a plethora of designers and brands, Japanese fashion has evolved into something that is beyond the traditional kimono and into something trendy, fashionable, and modern.

Issei Miyake has managed to break boundaries in fashion and invent new forms of clothing while transmitting the traditional qualities of Japanese culture. Yohji Yamamoto and Rei Kawakubo truly "blossomed" under the influence of the postwar era. Finally, the street fashion of the 90s was influenced by the teenagers who formed their own subculture. Fr om a certain point of view, we can recognize that the whole world is watching the birth of new trends in Japan which could not appear elsewhere. 

But it would be wrong to say that Japan is exclusively the country of high fashion and expensive brands. Over the past decade, many inexpensive mass brands have also appeared on the market, generating genuine interest worldwide. 

Here are 10 online stores wh ere you can touch the world of Japanese fashion with a few clicks:


Today Uniqlo is undoubtedly the most famous Japanese fashion product, which has won an audience far beyond the borders of the island country. In Europe and the United States, Uniqlo, with its technological and inexpensive clothes, has long been considered one of the main competitors of Zara and H&M.


Y-3, a mega-successful joint project of Adidas and Yohji Yamamoto, is a different story, not meant for the mass buyer. But still, in contrast to the designer's first line, it is an affordable brand for most people, walking in step with the times. Y-3 brand clothing and footwear combines the best available in fashion and sports.

Japanese fashion - unsplash

A Bathing Ape

A Bathing Ape (BAPE) is an innovative streetwear brand from Japan that conquered the world. Despite its relative youth (founded in 1993) and the small number of retail stores (19), A Bathing Ape has earned the image of one of the most desirable brands in the U.S., Europe and Asia. 

Pech John 

Pech John is Japan's favorite lingerie brand for women, keeping its style. It is a retailer specializing in mail-order merchandising. 

United Arrows

United Arrows is a Japanese clothing brand founded in 1989 by Yasuto Kamoshita, Hirofumi Kurino and Osamu Shigematsu. The retailer sells high-end men's and women's clothing, specializing in creating soft silhouettes and extraordinary balance in clothing.


Asics is a world-renowned brand specializing in athletic footwear and apparel. Today it is one of the top running shoe brands and the fifth-largest manufacturer in the world.

Asics - unsplash

Comme des Garçons

Specializing in men's fashion, the Japanese brand Comme des Garçons has remained one of the country's hallmarks in fashion for decades.


Sacai is a luxury womenswear brand founded in 1999 in Tokyo. Sacai is considered one of the most influential brands on the market for its mix of casual and formal wear and its mix of elegance and femininity. 


Yesstyle is a renowned online store that combines a quality pool of beauty brands of different trends and price points. The platform features Tokyo Fashion, Puffy, Seconds, Click, Catworld and other brands' perfumes, cosmetics and grooming products with delivery. 


JShoppers is a multi-brand clothing and footwear store aimed at expats and immigrants. It is a giant marketplace that sells well-known brands in Japan, such as clothing, shoes, lingerie, home goods, cosmetics, toys and small electronics. 

In conclusion, these online stores offer a wide range of Japanese clothing and beyond that cater to different styles and preferences. Whether you are looking for athletic wear or high-end fashion, you will surely find something that suits your taste and budget.

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