Milan welcomes JW Anderson’s first-ever standalone outlet

The store’s concept was created by 6a Architects, who also worked on the JW Anderson space in London.

British fashion brand JW Anderson announced the opening of its first mono-brand store in Italy. The flagship store of about 50 square meters is located in Milan.

The designer bet on the Italian market’s active development after presenting his collections at Milan Fashion Week in 2022. The address of the flagship store is via Sant’Andrea 16.

The new store is located in the center of Quadrilatero district. The outlet occupies one floor and two open-plan premises in a prestigious location. The store’s concept was created by 6a Architects, who also worked on the JW Anderson space in London.

With the outlet’s opening, the historical building has retained its structure while adding modern touches to the architecture by adding neon showcases. Inside the store, handmade terrazzo tiles, geometric shapes and paintings by artist Hongyan are used.

JW Anderson is a fashion brand founded by designer Jonathan William Anderson in 2008. The JW Anderson brand blends traditional techniques and materials with innovative forms and technological experimentation.

JW Anderson collections are characterized by unpredictable shapes, unusual details and graphic elements. Jonathan Anderson often experiments with volumes and proportions, creating unusual silhouettes and shapes.