Microsoft And H&M Created An Interactive Mirror For Shoppers

The first Microsoft mirror appeared in the flagship store H&M on Times Square in New York.

Microsoft, in partnership with a Swedish fashion retailer, released an interactive mirror for customers. The device is able to shoot portraits of potential buyers, as well as making unique personal offers for purchases in stores. The interactive mirror integrates innovative algorithms for recognizing the human face and speech based on Microsoft Azure. The first Microsoft mirror appeared in the flagship store H&M on Times Square in New York.

Mirror itself invites the buyer, who falls into the zone of his action, makes a portrait and offers his own tips on style. The mirror can create images in the likeness of the formats of fashion magazines. The buyer is offered several options to choose from, which can be downloaded to your device and share in social networks. The device is also programmed to find the most suitable models of clothing and the generation of discount codes and special offers.