3-4 November 2026, Cannes MAPIC takes place every autumn in Cannes and remains one of the few global events where the future of physical retail is discussed through real deals, not presentations. For several days, Cannes turns into a working marketplace for retail real estate. Developers, mall owners, investors, and international brands use MAPIC to […]
MAPIC takes place every autumn in Cannes and remains one of the few global events where the future of physical retail is discussed through real deals, not presentations.
For several days, Cannes turns into a working marketplace for retail real estate. Developers, mall owners, investors, and international brands use MAPIC to negotiate expansion plans, reassess portfolios, and test how retail fits into mixed-use destinations, city centers, and large-scale redevelopment projects.
What makes MAPIC valuable is its focus on the economics of physical space. Conversations here are less about trends and more about viability: which formats still work, which locations are losing relevance, and how shopping centers are being repositioned to stay competitive in a changing retail landscape.
For anyone working with malls, leasing, or international retail expansion, MAPIC offers a clear snapshot of where the industry stands and where capital is actually moving next.
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Skims, Primark, Ulta Beauty, and Pacsun all opened their first international stores in Dubai within 90 days.
