Limited, Far East
Organization and Sekisui House
Waterway Point bills
itself as the first suburban waterfront mall to be developed in
Singapore and the first mall to be fully integrated with the primary
transport infrastructure comprising Punggol MRT/LRT and the bus
interchange opposite. Waterway Point is the retail component of
Watertown which claims to be Singapore’s first luxurious waterfront
development.
The mall comprises 4
levels inclusive of 2 basements, and has a tenant mix of
approximately 30% F&B, 40% retail, 15% entertainment, 15% others
(education institutions, banks, civic & community amenities such
as a library).
57 verified brand expansion signals. 25+ markets. Seven archetypes. One structural pattern.
In-store retail media crossed $0.5B. AI moved from the cloud into checkout scanners. Retail space supply hit historic lows.
Skims, Primark, Ulta Beauty, and Pacsun all opened their first international stores in Dubai within 90 days.
This article is based on a review of ten verified retail moves made by DTC and digital-native brands in 2025,…
From Riyadh and Bangkok to Shanghai, the US, and Europe, these flagship retail projects demonstrate how scale, design, and urban…
In 2025, retail expansion stopped being about square meters and started being about intent. Across luxury, athleisure and digital-native brands,…