Valdichiana Village

Valdichiana Village is Land of Fashion’s principal Tuscan asset, operating at Foiano della Chiana along the A1 Milan-Naples motorway in southern Arezzo province. The 22,000-sqm outlet format houses approximately 120 brand stores across an open-air pedestrianised layout designed in the Tuscan vernacular with terracotta tones, low pitched roofs, and pedestrian piazzas that mirror the architectural template of nearby historic centres.

The brand mix concentrates at the mid-tier outlet segment with a tilt toward Italian fashion and footwear heritage names alongside international vertical apparel and sportswear specialists. Luxury labels are limited compared to the premier-tier Bicester Collection and McArthurGlen formats, with the tenant roster reflecting Land of Fashion’s positioning as accessible-premium rather than aspirational-luxury.

The catchment is structurally tourist-led during the spring-to-autumn travel season. The A1 corridor between Florence and Rome carries substantial domestic and international traveller traffic, and Valdichiana’s Tuscan-vernacular design positions the centre as an itinerary stop alongside the Val di Chiana wine country, the Cortona art destinations, and the Lake Trasimeno tourism economy. The local residential catchment from Arezzo, southern Florence metro, and northern Umbria sustains the property through the off-season months.

Within Land of Fashion’s Italian portfolio, Valdichiana operates alongside the Sicilia Outlet Village asset in central Sicily as the two principal properties. Both centres trade on regional positioning rather than national destination status, with Valdichiana’s A1 corridor location giving it the deeper structural catchment of the two.