Toison D’or

About this mall

Inaugurated in 1990, Toison d’Or was the fi rst regional shopping centre in Burgundy. The ambitious renovation and extension project added 12,300 m² GLA and make Toison d’Or the first 4 Star shopping destination in the region. 
The center offers an unforgettable shopping experience in a unique setting with its 150 stores, restaurants, snack breaks and exclusive services. At  TOISON D’OR, you can also find a wide range of quality restaurants, giving you a real journey taste around the world.

Location and accessibility 

The shopping center is located in the northern suburbs of Dijon , near the ring road in Burgundy . 

Shopper Trafic/Catchment Area

Catchment area: 300,000
people fr om the surrounding area.
Shopper traffic: 6.2 million visitors annually.

Features mall architecture

The extension has an aluminum façade forarchitecture curvaceous, in the spirit of the existing part.
Brandimage created the new visual identity for Toison d’Or to ensure perfect alignment with the requirements of the mall’s four-star accreditation. This identity adapts to the entire building: clarity and visual impact on the façade, warmth and welcome with light blocks at the entrances, proximity and hospitality through the floor signage. The visual language is also expressed on the entrances wh ere graphics introduce the mall’s promise of a natural and hospitable experience.
Specific designed furniture in organic shapes personalizes the vocabulary of shape of the mall guaranteeing flowing perfection from the information desk in resin with uncluttered lines and curves, to the rest areas with seats of wooden slats with resin. A sophisticated lighting scheme accompanies this experience throughout. The resulting atmosphere is one of wellbeing through pure and natural materials such as glass, wood and resin, studded with arrangements of lush plants.