The Market Common

The Market Common is a 580,000 square foot Class A+ lifestyle center and mixed-use development in Myrtle Beach, South Carolina, operated by CCG Development Company. Opened in 2008 on the site of the former Myrtle Beach Air Force Base, the property integrates retail, dining, residential, and office space into an open-format environment designed for extended visits rather than transactional shopping.

Myrtle Beach anchors the Grand Strand, a 60-mile coastal stretch that draws tens of millions of visitors annually from across the Southeast and Mid-Atlantic. The trade area extends inland through Horry County and reaches markets including Conway, Surfside Beach, and Pawleys Island, capturing both permanent residents and the substantial second-home population that characterizes this stretch of coast. Household income in the immediate area is supported by a consumer base that includes retirees, seasonal residents, and year-round tourism traffic, creating demand patterns that differ from purely suburban retail centers. The property sits within a market where discretionary spending is driven as much by visitor intent as by local population density.

The anchor lineup spans books and media, contemporary apparel, home furnishings, and personal care, with Barnes and Noble, Anthropologie, Pottery Barn, J. Jill, Bath and Body Works, Sunglass Hut, and White House Black Market covering a range of shopper needs oriented toward quality and considered purchase. Beyond the anchors, the tenant mix draws from contemporary fashion, casual dining, and specialty retail categories that reinforce the property’s positioning as a destination for browsing and leisure rather than quick necessity shopping. The format rewards tenants whose merchandise translates well to a relaxed, outdoor-adjacent environment where shoppers move between stores, restaurants, and public spaces over the course of an afternoon or evening.

Brands evaluating coastal Southeast expansion find in The Market Common a property where tourism traffic supplements a stable local consumer base across multiple seasons. The mixed-use structure generates foot traffic from residents and office tenants on weekdays and draws visitors concentrated in spring and summer, with shoulder seasons supported by retirees and snowbirds who extend the active retail calendar well beyond peak summer. Specialty apparel, home goods, and personal care concepts with an aspirational but accessible price point are the strongest fit here. The format and tenant environment make this property most relevant to brands seeking a foothold in a high-visibility coastal market without the constraints of an enclosed mall, and the confirmed anchor mix sets a clear benchmark for the merchandising standard any incoming tenant needs to meet.