The Factory at Franklin

The Factory at Franklin is a 200,000 square foot lifestyle center in Franklin, Tennessee, operated by Holladay Properties. Classified as a Class A asset, the property occupies a 1929 stove manufacturing facility originally built for the Allen Manufacturing Company. Converted to mixed-use use in the mid-1990s and acquired by Holladay Properties in 2021, the center has since undergone significant redevelopment that has deepened its programming and commercial footprint across arts, wellness, performance, and specialty retail.

Franklin sits at the center of Williamson County, one of the highest-income counties in Tennessee and among the fastest-growing suburban corridors in the Southeast. The trade area extends across Brentwood, Nolensville, Spring Hill, and the southern edge of Nashville, drawing from a consumer base defined by high household incomes and strong discretionary spending. Franklin’s downtown and surrounding neighborhoods attract both long-term residents and visitors drawn to the city’s historic character, which extends dwell time and broadens the draw well beyond the immediate residential catchment. The property’s location on Lewisburg Pike places it within the established historic district, reinforcing its role as a destination rather than a convenience stop.

The anchor structure at The Factory at Franklin is built around experience rather than conventional department store retail. Factory Farmers Market anchors food and specialty grocery demand. Studio Tenn and The Mockingbird Theater anchor live performance programming, generating scheduled attendance that drives repeat visits independent of retail activity. The Factory Gallery and its multiple art spaces establish the property as a cultural venue, while Historic Tours capture visitor traffic oriented around Franklin’s heritage. Ground Floor Yoga anchors a wellness presence that supports regular, recurring foot traffic. Johnnie-O represents the lifestyle apparel component of the mix. Together, these tenants define a property where the visit itself is the draw, and retail spending occurs within a broader cultural and experiential context.

Brands entering The Factory at Franklin are entering a format where shopper intent skews toward discovery and engagement over transaction volume. The consumer base arriving here is affluent, deliberate, and spending time as much as money, which creates favorable conditions for brands with distinct points of view, limited distribution, or offerings that benefit from extended dwell time. Apparel, home goods, specialty food, and wellness-adjacent retail are well-aligned with the current tenant structure and visitor profile. Brands that rely on high walk-by conversion or mass traffic will find this a poor fit, while those building presence in the Nashville metro among high-income, experience-oriented consumers will find few comparably positioned entry points in the southern suburbs. The Factory at Franklin is the reference property for brands that want to reach Williamson County at its most engaged.