The Seletar Mall

Fernvale Road in Sengkang, the northeastern Singapore new town whose HDB residential estate gives The Seletar Mall a community mall catchment that the Sengkang, Fernvale, and northeastern Singapore resident accesses as the primary enclosed comparison-shopping and daily-needs format within the Fernvale precinct. FairPrice Finest, the NTUC FairPrice premium grocery banner operated by Singapore’s dominant consumer cooperative, anchors the daily-needs category. Harvey Norman, the Australian-founded consumer electronics and furniture retailer, anchors the home goods and electronics floor.

Ya Kun Kaya Toast, the Singapore-founded kaya butter toast café chain whose morning breakfast culture the Singaporean household treats as a national commercial institution, anchors the daily café occasion alongside Hanis, Toast Box, and Kopitiam. Bengawan Solo, the Singapore-founded Peranakan bakery whose pandan layer cake and kueh kwa products the Singaporean consumer treats as the city’s most recognized traditional confectionery institution, gives the property a Singapore-identity specialty food floor. Fish Mart Sakuraya serves the Japanese seafood retail category. Fragrance Bak Kwa gives the property a Singapore-identity dried meat and festive gifting identity.

Popular Bookstore serves the books, stationery, and educational materials category. Pet Lovers Centre serves the pet supplies category. Watsons and Guardian Health and Beauty serve the pharmacy and personal care categories. MR.DIY and Japan Home serve the home improvement and household goods categories. REFASH, the Singapore-founded sustainable fashion resale platform, gives the property an eco-conscious fashion identity. The property’s commercial role is the Fernvale new town community mall: a FairPrice Finest-Harvey Norman daily-needs anchor whose Bengawan Solo Peranakan food identity, Ya Kun breakfast culture, and Sengkang HDB household service floor serves the northeastern Singapore resident as the primary enclosed retail and daily-needs destination in the Fernvale precinct.