Promenade De Flandre

Immochan (now Ceetrus) and Altarea Cogedim opened Promenade de Flandre in Neuville-en-Ferrain and Roncq on October 18, 2017, directly on the Belgian border along the A22 motorway connecting Lille to Ghent. The center’s 16-metre-high contemporary architecture is visible from the highway, a deliberate positioning to capture cross-border traffic from Mouscron and Kortrijk on the Belgian side.

The center opened with 45 to 50 stores, But taking the largest unit at more than 5,000 sqm, alongside Maisons du Monde, Darty, Habitat, Cultura and Mango, whose Roncq location was among its largest French stores at the time. The tenant mix leans toward home and leisure categories rather than fashion, reflecting a catchment area of roughly 2 million residents on both sides of the border.

Ceetrus sold 60 percent of the property to Batipart Europe in 2024 for €113.2 million, retaining a 40 percent stake and keeping Nhood France as the operating manager, a structure that preserved continuity in day-to-day operations through the ownership change. A former Leroy Merlin space was repurposed for Emmaüs Village, a charity retailer, and a leisure wing added attractions including laser tag, a trampoline park and an aerial adventure course.

A subsequent renovation under Nhood’s management reused terracotta cladding from the original exterior walls, repurposing it into new façade material and street furniture rather than discarding it, part of a broader push toward local contractors and nearly 2,800 sqm of added green space across the site’s plazas and walkways.