Located right near the Belgian border along Highway A22, Promenade de Flandre is a truly cross-border project.
The architect Jean-Michel Wilmotte designed this emblematic 645,000 ft² (60,000m²) gateway to the city. Promenade de Flandre will benefi t from a dynamic shopping atmosphere led by the Auchan hypermarket. The project will be carried out in partnership with Immochan group.
Description of the location and accessibility
20 min from downtown Lille, 45 min from Ghent and Bruges, 1 hour from Brussels, 1 hr and 15 min from Calais (travel time by car).
Shopper Trafic/Catchment Area
Catchment area : 2 million inhabitants
If you’ve been inside a shopping mall recently, you’ve probably noticed QR codes popping up everywhere on posters, food court…
Retail media networks are reshaping global advertising.
The world’s biggest fast-food business and the K-pop phenomenon are joining up again – and it’s not just a meal,…
Japanese fashion brands have become global forces in the industry, each leaving an indelible mark.
A raw, AI-generated IKEA ad concept showing the messy reality of everyday life just went viral—and it hits closer to…
Chinese shoe brands have gained recognition and popularity worldwide.