Located right near the Belgian border along Highway A22, Promenade de Flandre is a truly cross-border project.
The architect Jean-Michel Wilmotte designed this emblematic 645,000 ft² (60,000m²) gateway to the city. Promenade de Flandre will benefi t from a dynamic shopping atmosphere led by the Auchan hypermarket. The project will be carried out in partnership with Immochan group.
Description of the location and accessibility
20 min from downtown Lille, 45 min from Ghent and Bruges, 1 hour from Brussels, 1 hr and 15 min from Calais (travel time by car).
Shopper Trafic/Catchment Area
Catchment area : 2 million inhabitants
57 verified brand expansion signals. 25+ markets. Seven archetypes. One structural pattern.
In-store retail media crossed $0.5B. AI moved from the cloud into checkout scanners. Retail space supply hit historic lows.
Skims, Primark, Ulta Beauty, and Pacsun all opened their first international stores in Dubai within 90 days.
This article is based on a review of ten verified retail moves made by DTC and digital-native brands in 2025,…
From Riyadh and Bangkok to Shanghai, the US, and Europe, these flagship retail projects demonstrate how scale, design, and urban…
In 2025, retail expansion stopped being about square meters and started being about intent. Across luxury, athleisure and digital-native brands,…
