Paragon’s anchor tenants are established favourites among Singaporeans. Metro hosts its only outlet along Orchard Road at Paragon, while Marks and Spencer, MUJI and Paragon Market Place appeal to all shoppers.
Paragon is a premier upscale retail mall and medical suite/office property located in the heart of Orchard Road, Singapore’s premier shopping and tourist precinct, with 706,690 sq ft of NLA. Along Orchard Road, Paragon Mall is the destination of choice for upmarket shoppers, both Singapore residents and tourists alike, in search of high end retail and fashion in a spacious and luxurious environment. With six levels and one basement of designer fashion and luxury boutiques, sports and lifestyle shops, restaurants and cafes, Paragon Mall offers a complete shopping experience for both tourists and locals.
Paragon also houses Paragon Medical that hosts over 60 medical and dental specialist clinics and offices. These specialist clinics provide medical services ranging from cardiology, orthopaedics, urology, dermatology, obstetrics, gynaecology, oncology, paediatrics, dentistry, anti-ageing and traditional Chinese medicine. It has a focus on targeting foreign tourists, but also the higher end of the local market.
Location and accessibility
Paragon is well-served by the CTE and the property has a spacious 416-lot car park with valet service which is appreciated by affluent customers who prefer to drive or be driven when out shopping. The property is also served by complimentary shuttle bus services with bus stops at key hotels in Singapore and is within walking distance to Orchard MRT Station and Somerset MRT Station. Other forms of public transport to Paragon include the bus network and taxi services, with a taxi pick up/drop off point located immediately outside of the mall.
Shopper Trafic/Catchment Area
Paragon draws visitors from all over Singapore as well as international visitors. This unique positioning has allowed Paragon to attract over 18.0 million visitors in each of 2011 and 2012; significantly, according to Urbis, there is little variation in number of visitors over the course of the week due to contributions from tourists, office workers and visitors to the medical suites/offices.
Features mall architecture
Since the late 1990s alone, DP Architects has designed three phases of additions and alterations – in 1999, 2003, and 2009 – each re-establishing the mall’s relationship with Orchard Road by means of increasing levels of transparency, facade articulation, and circulatory connectivity.
The building’s frontage has been transformed with full glazing up to the fifth level, articulated by three glazed blocks projecting four metres beyond the original elevation line to augment transparency and internal exposure, showcasing the upmarket tenants – Gucci, Salvatore Ferragamo, Prada, Tod’s, Miu Miu. An additional curved glazed entrance supported by a structural steel frame establishes a clear focal point for access. Articulated elements are projected from a unifying base façade of aluminum panels and fritted glass – drawing from the ‘Paragon’ namesake, these elements are patterned to reflect a multi-faceted diamond. With this formal and material composition, a clear architectural harmony is developed.
Planning
With this series of developments, two adjacent existing structures have been joined and extensively refurbished to house a new concentration of premier fashion outlets along 115m of frontage, while a 14-storey tower has been added atop this podium to house medical offices supplementing the site’s adjacent hospital. The insertion of two atria – one within each existing structure – has established major activity spaces flanking the street. These dual spaces are connected by a wide corridor on every level; each extends vertically through the podium to connect all shopping levels visually and functionally, while spans of clerestory windows above flood the mall with natural daylight. All these factors strengthen the shopping centre’s openness and internal visibility.
