Palm Beach Outlets

Palm Beach Outlets is a 600,000 square foot Class A+ outlet center in West Palm Beach, Florida, operated by New England Development. Opened in February 2014 on the site of the former Palm Beach Mall, the property delivers off-price retail across a format built to serve both destination shoppers and the surrounding residential market.

West Palm Beach sits at the center of Palm Beach County, a market defined by some of the highest household incomes in Florida. The trade area extends across Boca Raton, Delray Beach, Boynton Beach, and the barrier island communities of Palm Beach and Wellington, drawing from a consumer base with consistent discretionary spending and a demonstrated preference for branded merchandise. The county’s permanent resident population is supplemented by seasonal traffic from second-home owners and tourists who enter the market between fall and spring, extending the active shopping season well beyond what inland Florida markets produce. That combination of affluent year-round residents and a reliable seasonal influx makes the location structurally different from most outlet positions in the Southeast.

The anchor lineup is concentrated in athletic and casual apparel, with Nike, Adidas, Puma, New Balance, Under Armour, and Skechers covering the full range of performance and lifestyle footwear and apparel. Saks OFF 5TH anchors the premium off-price end, establishing a ceiling that supports higher-ticket shopping behavior across the center. Calvin Klein, Tommy Hilfiger, Lacoste, and Levi’s fill in a casualwear and accessible fashion layer that broadens the shopper’s visit beyond a single category. The result is a tenant structure weighted toward apparel and footwear, with anchors that address both value-driven and premium-seeking shoppers. The athletic concentration in particular positions the center to capture performance category demand from a consumer base that spends consistently on brand-name sportswear.

For brands evaluating outlet entry in South Florida, Palm Beach Outlets presents conditions that favor both athletic and fashion-adjacent categories. The affluent trade area supports off-price formats at higher average transaction values than markets with more moderate income profiles. The seasonal population surge from Palm Beach’s winter residents and visitors creates traffic volume that extends into months when other Florida markets slow. Brands in activewear, casual apparel, accessories, and footwear have a validated demand signal from the existing anchor roster. The property’s A+ classification and the density of nationally recognized anchors set a performance standard that rewards brands prepared to operate at that level. For an athletic or lifestyle brand building outlet presence in Florida, Palm Beach Outlets is the primary entry point for reaching Palm Beach County’s high-income shopper base at scale.