Oviedo Marketplace

The Rouse Company opened Oviedo Marketplace on March 4, 1998, in Oviedo, Florida, a northeastern suburb of Orlando, following a March 1996 construction start; the property carried the working name “The Marketplace at Oviedo Crossings” during planning. Architect firm ELS Architecture and Urban Design designed the single-story enclosed mall with a partial upper level.

Current owner and manager International Growth Properties renamed the property Oviedo Mall in 2011. At roughly 88,460 sqm, the mall currently has only one operating department-store anchor, Dillard’s; the former Sears space remains vacant, and the former Macy’s building is slated for demolition to make way for The Oasis at Oviedo Marketplace, a mixed-use redevelopment that will retain the old “Marketplace” name even though the mall itself dropped it 15 years earlier.

A Paul Mitchell cosmetology school and medical office space carry the property’s non-traditional-retail tenant mix, alongside a Regal Cinemas multiplex and stores including Spirit Halloween and Auntie Anne’s, among roughly 65 to 73 total tenants depending on how kiosks and services are counted.

That naming split, a mall renamed away from “Marketplace” in 2011 while its own eventual mixed-use redevelopment revives that exact word 15 years later, reflects how thoroughly this property’s identity has been in flux even as it has remained continuously operating, moving from single-format enclosed retail through a name change and now toward a fundamentally mixed-use future built partly on the footprint of its own departed anchor stores.