NOHO WEST

NOHO West is a 190,000 square foot Class A mixed-use development in North Hollywood, California, operated by CIM Group. Built on the site of the former Laurel Plaza shopping center, the property opened in phases starting in 2019 and 2020, replacing a conventional suburban retail format with a vertical mixed-use structure that integrates ground-floor retail and dining with residential and office components above.

North Hollywood sits in the central San Fernando Valley, bordered by Burbank to the north and Studio City to the south, with direct access to the 101 and 170 freeways. The surrounding trade area pulls from a dense population of renters, creative industry workers, and young professionals concentrated in NoHo Arts District and the broader Valley corridor. The neighborhood has attracted significant residential investment over the past decade, bringing a more spending-capable consumer base to a historically underretailed submarket. Office tenants within the building itself generate consistent daytime traffic independent of regional draw.

The anchor lineup at NOHO West covers a wide range of consumer needs within a compact footprint. Nordstrom Rack anchors the value-fashion segment, while Ulta Beauty addresses personal care and cosmetics demand. Five Below serves the value and impulse purchase shopper. On the dining and services side, California Fish Grill, Crumbl Cookies, Verizon, and Carbon Health round out a mix oriented toward convenience and frequency. The presence of a health clinic alongside entertainment retail and a Regal Cinemas multiplex positions the property as a regular-use destination rather than a periodic shopping trip. Fast-casual dining and personal service tenants extend visit reasons across morning, midday, and evening hours, which is consistent with the built-in residential and office population sharing the same address.

Brands evaluating North Hollywood should approach NOHO West as a neighborhood-integrated retail environment rather than a regional draw. Traffic here is generated by proximity and routine rather than destination shopping, which favors tenants with strong repeat-visit models, everyday relevance, or service components that benefit from a captive residential base. The mixed-use format limits the typical anchor-to-junior-anchor traffic flow found in traditional malls, so tenant performance depends on direct relationship with the surrounding residential and office population. The NoHo Arts District draws a younger, culturally engaged consumer who responds to brands with a clear identity and accessible price positioning. For expansion teams targeting the San Fernando Valley with a format built for urban density, NOHO West offers entry into a submarket that carries strong foot traffic fundamentals without the competitive saturation of Westside or downtown Los Angeles corridors.