Neoplus Outlet

Nata Holding bought what was then Neoplus Outlet from German investment firm Resolute Asset Management and spent $50 million renovating it, reopening the property under the Vega name it now carries: Vega Outlet Eskişehir, the city’s only outlet-format shopping center. The rebrand ties the property into Nata’s wider Vega chain, which also runs centers in Ankara and Istanbul under the same name.

At roughly 43,400 sqm of leasable space, the outlet carries around 120 stores built around clearance and factory pricing, Lacoste, Under Armour and Columbia among the international names, alongside Turkish staples like Bellona, Arçelik and Çetinkaya. LC Waikiki, DeFacto, Colin’s and Mavi anchor the domestic fashion floor at outlet pricing rather than the full-price format those chains run in Eskişehir’s enclosed malls.

Carrefour anchors the grocery side, an unusual presence for a Turkish outlet center, where standalone hypermarkets are more typically found in enclosed malls than outlet formats. Rossmann and Yves Rocher carry beauty, while Atasun Optik and Opmar Optik run two competing optical chains inside the same property.

The renovation and rename position Vega Outlet Eskişehir against a market where, before this property, Eskişehir shoppers had no dedicated outlet-format option at all: full-price malls in the city center, or a drive to Istanbul or Ankara for factory pricing. That gap is what Nata’s acquisition was built to close.