At the heart of the ANRU district renovation project, The Sillon Shopping was formed from the renovation of a shopping centre opened in 1973. Located close to the Route de Vannes, it is a highly attractive location in the city of Nantes.
The mall consists Auchan hypermarket and brands such as Patrice Breal, Okaidi, Brice, Bonobo, etc.
Description of the location and accessibility
The mall is located in the most commercial part of the Route de Vannes, close to the interchange between Rocade Ouest and the N165, adjoining the tram terminal.
Shopper Trafic/Catchment Area
Catchment area : 306,500 inhabitants
This article will provide the most effective ways to use mall signage to attract and engage shoppers.
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