Ice Mall Eilat opened in 2010 on Kampen Street in Eilat, Israel’s southernmost resort city on the Red Sea. The complex delivers approximately 22,000 square meters of GLA across a Class A specialty property organized around an Olympic-size ice rink that anchors the central atrium beneath a 50-meter dome, one of the largest indoor structures in southern Israel.
Eilat operates as a free-trade zone exempt from Israel’s 17 percent VAT, transforming the mall into one of the country’s highest-performing retail destinations on a sales-per-square-meter basis. Domestic shoppers from Tel Aviv and Jerusalem fly south for major purchases in electronics, luxury goods, and beauty, joined by international tourists drawn to the Red Sea resort market.
The destination format integrates retail with entertainment. The Olympic ice rink hosts public skating sessions and figure-skating training year-round, while a multi-screen cinema, simulation rides, and family entertainment center sustain traffic during Eilat’s lower-beach tourism months in summer.
The tenant mix prioritizes flagship locations of international and Israeli chains, which select Eilat for tax-advantage performance metrics. Fashion, electronics, and cosmetics dominate the GLA allocation, with a food court and several full-service restaurants completing the offer.
Ice Mall is privately held by a development group, distinguishing it from publicly-traded REITs that dominate the Israeli mall sector, such as Azrieli Group, Melisron, and BIG Shopping Centers. The closest direct competitor is Mall HaYam at the Eilat marina waterfront, which leads in pure foot traffic but lacks Ice Mall’s enclosed climate-controlled format and tax-zone purchasing-power dynamics.
For international brands, Ice Mall Eilat represents a uniquely positioned entry point into a tax-advantaged tourism economy, with sales productivity that often exceeds Tel Aviv flagship locations.
