AEON MALL Hai Phong Le Chan

AEON MALL Hai Phong Le Chan is located in Le Chan District, Hai Phong, Vietnam’s third-largest city and the country’s principal northern port. Opened in 2020, it provides 65,000 square meters of GLA and is the first internationally operated enclosed shopping mall in Hai Phong. The city’s population of approximately 2.1 million and its role as the economic center of the Red River Delta’s coastal industrial zone give it consumer spending potential that had been underserved by organized retail infrastructure.

The mall’s tenant mix includes an AEON-branded supermarket, fashion retailers, electronics, home goods, a food court, restaurants, a cinema, and entertainment facilities. The property’s format replicates AEON Mall’s proven Vietnamese template, adapted for a secondary city where brand familiarity may be lower than in Hanoi or Ho Chi Minh City. Japanese and Korean brands that entered Vietnam through the company’s flagship malls now have access to Hai Phong’s consumers through this location.

AEON Mall Co., Ltd. has expanded beyond Vietnam’s two primary cities (Ho Chi Minh City and Hanoi) into secondary markets where modern retail penetration remains low. Hai Phong was a natural choice: it has the population scale, the industrial employment base (Samsung, LG, and Bridgestone all operate factories in nearby industrial zones), and the consumer spending growth to support a full-scale mall. The city is also connected to Hanoi by expressway (approximately 2 hours) and by rail.

Hai Phong’s retail landscape before AEON MALL’s arrival consisted primarily of traditional markets, shophouses, and smaller domestic commercial centers. The mall introduced an enclosed, air-conditioned, internationally managed shopping format that has become a benchmark for the city’s retail expectations. As Hai Phong’s industrial zones continue to attract investment and foreign workers, the property’s role as a retail and social hub for the city’s emerging middle class is expected to deepen.