The manufacturer of clothes for yoga classes Lululemon opens a unique store.
The new shop has opened in the Lincoln Park area of Chicago, where you can not only buy new things but also meditate and even have a snack. It has an impressive area of 20 000 square foot (1850 square meters), which found a place not only for shopping areas but also for two fitness studios, classes for meditation, co-working, as well as Fuel Space – a space in which there are a bar and restaurant with a special menu.
At first glance, this menu includes precisely what you expect from the brand related to a healthy lifestyle – avocado toasts, smoothies, and other healthy food. Everything is made of fresh, seasonal products, eating a lot of meat and milk of plant origin. However, the authors of the menu decided not to be too original, adding to it and unusual dishes, such as cheeseburger with caramelized onions, smoked bacon, and cheddar cheese.
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Thus, the menu is aimed at meeting many needs. It is possible to have a snack on the go as well as a full lunch. Fans of various diets (vegan, paleo, keto, Whole30, etc.) will be able to choose everything they need. As for drinks, there is a wide choice of coffee, tea, smoothies, and much more. The menu even includes wine, cocktails, and beer.
But, of course, the main task of the store is to sell Lululemon clothes. At the same time, by ordering a class in the fitness studio, visitors can immediately try it in the case during the training. This will allow them to decide finally about the purchase. It is emphasized that 2% of the profits from all activities will be donated to charity.
Nike sued the Canadian brand Lululemon, demanding compensation for losses incurred for patent infringement.
Lululemon has increased its store opening projections for the year and now plans to open 55 new stores.
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