Leo Messi launches signature fragrance at J.C. Penney

Messi Eau de Parfum debuts in over 600 stores across the U.S. and Puerto Rico.

Leo Messi, the world-renowned soccer player, has launched his first signature fragrance, Messi Eau de Parfum, in collaboration with J.C. Penney. The fragrance is available this month in over 600 J.C. Penney stores across the United States and Puerto Rico, as well as online. The 3.4 oz. eau de parfum, priced at $72, boasts top notes of cardamom and wild cypress, followed by warm undertones of leather and cedarwood, with a hint of vanilla. Created by renowned perfumer Frank Voelkl, Messi’s fragrance is designed to convey strength and confidence. Exclusive distribution and sustainable packaging Messi Eau de Parfum comes in a sleek, navy-blue glass bottle, molded with Messi’s iconic logo, and packaged sustainably. For fans looking for more, an exclusive gift set is available for $88, which includes an 8.5 oz. body wash and a Messi-branded toiletry bag. “I have always been passionate about fragrance, and I am extremely excited to produce my very own signature scent. This is truly a unique and inspirational fragrance, in a personalized bottle, for all fans around the world,” said Messi about the launch. The fragrance was developed in partnership with Melbourne-based Game On Product Group, who selected Sheralven, a leader in the beauty industry, as the exclusive North American distributor for the launch. Massive sales expectations “We’re thrilled Game On Product Group has chosen Sheralven to launch Leo Messi’s signature fragrance in North America, and J.C. Penney will be our exclusive U.S. retail partner,” said Steven Koss, president & CEO of Sheralven. “As Messi’s signature scent, it’s set to resonate with millions of his fans and deliver a fragrance that exudes confidence and a winning spirit. We project retail sales to hit $100M by 2026.”