Gant presents “A love letter to New York”

Unique showcases will adorn Gant stores in London and Paris until November 16.

American fashion brand Gant presented an unusual design of its flagship stores in London and Paris in collaboration with artists Anna Lomax and Delphine Diallo.

In an unprecedented campaign, the artists, who, like Gant, have many ties to the Big Apple, brought to life the unique design of storefronts. In a new campaign called “A Love Letter to New York,” the brand worked with artists to express their love for New York through storefronts in the Europe.

The London flagship used pop culture-inspired neon sculptures to spell out the word “Love Letter.” In Paris, the storefront was decorated with inclusive anthropological collages. Unusual showcases will adorn Gant stores in London and Paris until November 16.

Earlier, Gant released a collection for autumn-winter season 2022. It included items with graphic elements inspired by the 70s and 80s of the last century. Currently, the collection is already on sale in the retail stores.