After first opening its doors in 1977 in the super-dynamic catchment area of Eastern Toulouse, Saint-Orens got a major extension and refurbishment in 2008 to keep up with its fast-growing surrounding urban community.
This ambitious project delivered results that resonate with the modern lifestyle consumers want and expect. At the same time, the retail offering was expanded to make room for a diverse selection of high-quality, contemporary retailers that include some of the world’s biggest brands. The new-generation Saint-Orens shopping center brings together the best of the city in a beautifully landscaped environment.
The existing shopping center, which originally opened in April 1991, was acquired by Klépierre (Paris:LI) in 2004 from Rémy Nauleau, a member of Leclerc, and the companies that owned it. When the 2004 deal was concluded, it included a unilateral seller's agreement for the Leclerc hypermarket property and the project to extend and renovate the mall. This acquisition was finalized in June 2007. A subsidiary of Klépierre, Ségécé handled the lease-up phase of this project, while the developer was SAS Promorens.
The total investment in the project for Klépierre (75.8%) and its partner BNP
Paribas Assurances (24.2%) came to 90.3 million euros.
Location and accessibility
The mall is Located to the southeast of Toulouse.
Shopper Trafic/Catchment Area
Catchment area: 800,000
people at -30 min.
Shopper traffic: 4.6 million
Features mall architecture
The clear façades are cleverly enhanced with stained glass rectangles affixed perpendicularly to the walls. In this way, following the arc of the sun’s rays, different colored shadows – green, yellow, orange or blue – animate the façades throughout the day. Inside, the voluminous space offers visitors breathing room but also cozy intimacy. Natural light is plentiful inside the center thanks to glass light pits and frameless canopies. And always, there is color: the four glass entrances are fully clad in blue, orange, yellow and green, respectively. This special color code is also used for the center’s signage system to facilitate the visitor’s orientation, and for rest areas, which are both comfortable and high-design.
Saint-Orens has acquired a new identity that is both happy and peaceful: 4 round shapes – the idea of transparency, space, air and warmth – with sharp,clean colors that recall nature – light, sun, plants and sky.
90.3 million euros