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    ADDRESS IN France . Mulhouse:
    1 Boulevard de l'Europe, 68100 Mulhouse, France
INFORMATION
  • Opening date:
    January 10, 2008
  • No. of floors:
    2 floors
  • Trade area:
    2 732 020 SF
  • Parking:
    600 parking lots
BUSINESS CONTACTS


PRO-INFORMATION
  • Management:
    Altarea Cogedim
  • Developer:
    Altarea Cogedim
  • Architect:
    Reichen & Robert
An urban project, iconic architecture project Porte Young is born of the ambition of the city of Mulhouse to support the urban development of the city center by an ambitious operation to strengthen its attractiveness.
Porte Jeune is the cornerstone of the retail redevelopment of the center of Mulhouse, the economic capital of the southern Alsace.  It is the largest urban shopping center in the Haut-Rhin region.
The shopping center consists of a Monoprix supermarket and more than 60well known brands such as Cache Cache, Armand Thiery, Celio, Eram, H. Landers, Darjeeling, etc.

Description of the location and accessibility

The mall is located opposite Rue du Sauvage, the city center’s main high street, at the hub of the tram and train lines serving the city.

Shopper Trafic/Catchment Area

Catchment area: 440 000 inhabitants

Entertainment zone

Fitness Park

Features mall architecture

Porte Jeune project was designed with three priority goals in mind:
Complementing the town centre's commercial offering with a new and sheltered thoroughfare extending Rue du Sauvage.
Show the 1960s architecture in a new light and elevate the Spoerry Tower's role as an urban signal by modernizing the very base of this now obsolete district.
Create an environment at the point of arrival of the tram-train in keeping with the “town centre” station status of the Porte Jeune. Whereas the station, often outlying, acts as the main interface with the town, for the tram train it is the urban space that acts as a station. This fact imposes other forms of identification of the place and other ways of organizing how it is used.

The shopping arcade forms a right angle around the tower and extends Rue du Sauvage. It echoes the geometry of the 1960s architecture and this very horizontal two-storey building complements the vertical effect of the tower. The “right angle” id delineated by the red “Andrinople”, the symbolic colour of Mulhouse textiles. The foot of the tower is occupied by a bright building with a laser-cut aluminium trim bearing plant-like patterns.

Planning

Horizontal two-storey building.

Project Cost

30 M€

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