Digital Art Invites Visitors to Pont Neuf

Unibail-Rodamco inaugurated Pont Neuf, a new extension of Parly2, a mall located in the suburbs west of Paris.

ADMEMORI’s Parisian digital design studio has prolonged Parly2’s interior design conceived by Saguez & Partners with two original digital installations which create essential markers within the customer journey.

3 XXL double-sided pendants illuminate Place Madeleine. This area of the mall thought to optimize the flows between the level -1, the new parking arrival and Parly2’s historical section, precedes the entry of the extension Pont Neuf. The pendrillons play the role of a strong signal which is visible from all the strategic points of the customer journey. 

A little further on, the vast transom curve, which slips under the ceiling, aims to orient visitors and create a natural vortex effect to better guide them in the discovery of this new mall extension.

To influence the flow of visitors, ADMEMORI imagined a digital artwork which uses elements of the 60’s Chic architecture & style that play out like a wallpaper in motion. This artwork reflects Parly2’s identity and reveals the premium positioning of the shopping center through a succession of patterns that are characteristic of its design. Fascinating and hypnotic, this isometric trompe-l’oeil is at times marble, brushed gold or textured animations which stand out as an emotional signature of the new Parly2.