Built on two levels, with a retail space of around 26,000 m2, the Herold-Center houses some 130 specialist shops, all of which are let to well-known retailers. The Center's key tenants are three clothing stores P&C, C&A and H&M and a supermarket REWE. A Karstadt department store is also connected to the Center. The Herold-Center has a total leasable space of 55,500 m2. Parking facilities for visitors offer space for 850 cars and 300 bikes.
The mall is located on the northern outskirts of Hamburg.
It is very easy to reach the center via the A7 motorway (exit "Quickborn" or "Schnelsen-Nord"), as well as the B 432 and B 433 roads.
Metro Station "Garstedt" (U1) and bus lines 178, 193, 195, 278, 295, 393 stop outside the center.
The Herold-Center was opened in 1971 and underwent extensive restructuring and expansion in 1995. This construction work added an office building and medical practice to the old building which had previously consisted of a two-storey shopping mall and four high-rise residential buildings. The new addition on the side facing the central bus station in 2003 gave the Herold-Center its current appearance. The additional retail space created further strengthened the Herold-Center's positioning as an interregional retail location.