Palác Flóra offers its visitors 130 brand stores of fashion and entertainment on the area of 20,000 square meters four floors of services. There are restaurants and a multi-cinema Cinema City with a 3D auditorium IMAX, on each floor there is a café or a small refreshments store. There is also a baby corner available, four-floor underground garages.
Palác Flóra is symbolised by a flower: its logo is a tulip with a peduncle underlining the shopping gallery name. Image of Palác Flóra is connected with two more flowers: a jolly and cheerful picture of a dandelion with glasses and a blooming yellow rose as a flacon of an exclusive perfume symbolising elegance.
The shopping gallery is operated by Flóra - Sen s.r.o., a subsidiary of the developer AFI Europe Group. The company AFI Europe Group commenced its activities in 1997 when it carried out its first investment in the Czech Republic. Since then, it has extended its activities in the Czech Republic, Bulgaria, Romania and Serbia.