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Retail news: mall and brand expansion

America’s Most Popular Stores

The consumer data analysis company Placed has created a list of the most popular stores in America, based on how often people visit them.

Malls are best billboards

Shopping centers offer opportunities to generate revenue by advertising products, brands, services and merchants, a media executive told delegates at ICSC RECon.

Simon set to build its brand

Most shoppers do not care who owns the mall they visit, but many real estate investment trust want to change that by the creation of a brand identity.

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