Calvin Klein unveils flagship store in the heart of Paris

Calvin Klein’s Champs-Élysées flagship combines three floors of clothing, underwear and loungewear with its Chalk store concept.

Calvin Klein opened its global flagship at 44 Avenue des Champs-Élysées in Paris on June 14, 2024. The 600-square-meter store spans three floors and uses the brand’s Chalk design concept.

Design and layout

The facade retains the building’s original stone and incorporates large windows. Womenswear occupies the ground floor, with menswear on the mezzanine. The lower level houses what the company describes as its largest in-store underwear and loungewear department in Europe.

The Chalk interior combines a monochromatic palette with stainless steel, wood accents, minimalist furniture and soft lighting. Fitting rooms feature Douglas fir details and textured carpets.

Opening collection and rollout

For the opening, the store offers a limited-edition menswear and womenswear capsule with custom colors and Calvin Klein Paris branding. It will also host seasonal events.

PVH plans to roll out the Chalk concept to other Calvin Klein stores.