Retail Media Networks: Why Every Retailer Wants to Be the Next Google
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The fast-food chain launched an unusual OOH advertising campaign, “Billboard House.”
Burger King Fast Food Restaurant Chain launched an unusual advertising campaign, “House of the Billboard,” in cooperation with the David Buenos Aires agency, beating its slogan “Home of the Whopper.”
Burger King offers its customers to download one of the Billboard images from their own Twitter account, use it as a background during a Zoom video conference, and then add a screenshot using the #HomeOfTheBillboards hashtag.
Each participant in the U.S. Burger King will be sent a coupon to a mobile application that can be used to get two crypts for the price of one. Earlier, the chain of restaurants was marked in France by a campaign with “recipes” of Wopper, Big King, Big Fish, and other famous burgers. In other countries, the company has abolished shipping charges and also organized various intellectual competitions with the distribution of Wopper to the winners.
Restaurant Brands International reported a surge in revenue.
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