Bravissimo Measures Up At St David’s

Lingerie brand Bravissimo to open a regional flagship store at St David’s in Cardiff.

Famous for clothing for women who are D cup and above, lingerie and swimwear, the new Bravissimo shop will be set across two floors and placed on the upper level at the Grand Arcade Gallery, in proximity to John Lewis store. The 3,978 sq ft  store will represent Bravissimo’s full collection alongside an assortment of lingerie and swimwear from other brands. The retailer is working on the interior of the store with Four by Two.

The announce follows the very successful year for St David’s which saw the arrival of leading fashion and lifestyle brands containing Victoria’s Secret, Kiehl’s, Footlocker and most recently Cornish fashion brand, Seasalt.

St David’s shopping center is anchored by the biggest John Lewis outside of London, Marks & Spencer, and Debenhams, and also has 200 other shops and restaurants. There is a particular focus on mixing local and global retailers, such as H&M, New Look, Primark, and River Island, with top brands and independents. These include Hugo Boss, Vivienne Westwood, Radley, and Jo Malone. The restaurant’s selection offer at St David’s is equally impressive, with brands such as Jamie’s Italian, Wahaca, Wagamama, and has the first Shake Shack outside of London.