Adidas and Yoji Yamamoto announced the opening of the new Y-3 flagship store in Australia.
Adidas and Yoji Yamamoto announced the opening of their new Y-3 flagship store in Australia. The outlet is located in the Westfield Sydney shopping center.
According to the concept, the brand’s new retail space is “an art gallery and a sports arena.” Y-3 began opening similar mono stores around the world in late 2022.
Y-3’s signature style combines engineered clothing and intense performance with Yamamoto’s inimitable elegance and strong tailoring. The result is a modern street uniform designed in Japanese and German ateliers and designed for the world.
“The design of the store is a simplicity of interior architectural elements, materials and lighting,” commented Y-3, noting that the store’s design provides a “less is more” space to showcase clothing.
Designers created the new store using technological and sustainable materials, including recyclable materials. Y-3 officials said the new store opening focuses on the customer experience and creating an engaging and loyalty-building environment around the brand’s core values.
Want to share your company’s latest updates, store openings, or partnerships?
The store is located in the MLC Centre building on Martin Place.
Korean eyewear brand Gentle Monster has launched its first flagship boutique in Australia.
Bringing a touch of Sicilian heritage to the heart of the city.
From Nike’s storytelling to IKEA’s precision and Glossier’s human tone—the best retail press releases don’t just announce, they connect.
From Gucci Garden to Amazon’s Just Walk Out, leading retailers turn stores into stages. Here’s why experience is now the…
If you’ve been inside a shopping mall recently, you’ve probably noticed QR codes popping up everywhere on posters, food court…
