Dillard’s, JCPenney, and Target anchoring Columbia Mall in Columbia, Missouri, at 2300 Bernadette Drive near Interstate 70 and Stadium Boulevard, give the 700,000 square foot regional mall a three-anchor comparison-shopping platform for the Columbia and Boone County household. Rally House serves the licensed University of Missouri Tigers sports merchandise floor whose gold and black gameday apparel the Columbia consumer accesses as a core expression of MU’s identity. Boot Barn serves the western apparel and work boots category for the central Missouri agricultural and rural household. Dubai Chocolate, the UAE-founded viral social media chocolate brand whose pistachio and knafeh-filled bars became one of the most trending specialty food purchases in American malls in 2024, gives the property a viral food culture identity. Polka Dot Pottery, the local artisan pottery painting studio, gives the property a community arts identity.
Sephora anchors the prestige beauty floor. lululemon serves the premium activewear category. Dick’s Sporting Goods, Champs Sports, Finish Line, Foot Locker, Hibbett Sports, and Zumiez give the property a comprehensive sporting goods and athletic footwear floor. HomeGoods serves the home decor category. Barnes and Noble serves the books and culture retail floor. Mids Vintage and Vintage Stock give the property a retro entertainment and vintage fashion identity for the MU student community. American Eagle, Aerie, Aeropostale, Buckle, Chico’s, Eddie Bauer, Express, Garage, Hollister, Hot Topic, Journeys, LOFT, Maurices, Old Navy, PacSun, Talbots, Tillys, Torrid, Vans, Victoria’s Secret, and Windsor cover the accessible fashion floor.
Riddle’s Jewelry, Kay Jewelers, Pandora, Zales, and Weisfield Jewelers serve the jewelry floor. The property’s commercial role in central Missouri is the Columbia Bernadette Drive regional mall: a Dillard’s-JCPenney-Target platform whose Rally House Mizzou sports identity, Boot Barn rural Missouri commercial culture, and Dubai Chocolate viral food identity serve the University of Missouri academic community and Boone County household as the primary enclosed retail destination in mid-Missouri.
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