Brookfield Square

JCPenney anchoring Brookfield Square in Brookfield, Wisconsin, at Moorland Road and Bluemound Road in the Milwaukee western suburban corridor, gives the 865,000 square foot mall a traditional department store anchor whose consumer-goods comparison-shopping floor the Waukesha County household accesses alongside a dining and entertainment identity that has repositioned Brookfield Square as the Milwaukee western suburbs’ primary upscale dining and lifestyle mall. Movie Tavern by Marcus, the Marcus Theatres-operated dine-in cinema concept whose Milwaukee-roots make it a specifically Wisconsin-identified premium cinema experience, anchors the entertainment floor. WhirlyBall, the Chicago-area sports entertainment concept, gives the property an evening social entertainment identity. Lou Malnati’s Pizzeria, the Chicago-founded deep-dish pizza institution, gives the property a Chicago heritage dining identity. Cooper’s Hawk Winery and Restaurant and Fleming’s Prime Steakhouse serve the premium dining floor.

Arhaus, Williams Sonoma, and Ethan Allen give the property a premium home furnishings and kitchen accessories floor. Anthropologie, Free People, Madewell, Evereve, Altar’d State, H&M, and J. Jill cover the premium-to-accessible fashion floor. Warby Parker serves the eyewear category. OrangeTheory Fitness and Stretch Zone serve the health and fitness categories. lululemon and Club Champion give the property a premium activewear and golf performance identity. Kendra Scott and gorjana give the property a contemporary fine jewelry identity. Rogers and Hollands serves the traditional jewelry category. Paper Source serves the stationery and gifts category. Learning Express Toys gives the property a premium independent toy identity.

Bath and Body Works serves the accessible beauty category. Bar Louie and Bravo Italian Kitchen serve the casual dining floor. The property’s commercial role in Waukesha County is the Brookfield Milwaukee western suburban lifestyle mall: a JCPenney anchor whose Lou Malnati’s Chicago pizza heritage, Cooper’s Hawk wine dining, WhirlyBall social entertainment, and Arhaus-Williams Sonoma premium home furnishings give the Brookfield and Waukesha professional household a lifestyle-oriented enclosed retail format at the western gateway to the Milwaukee metropolitan market.