Hamleys first contracted wdl to do a complete remodelling of their world-renowned toy store during 2000.
Spanning over 13,300 sq. ft., the flagship Milan store is spread across two levels.
The new retail space is open in a "magical" concept that invites customers to take part in the game.
Every physical expansion decision starts with the same question: where does the store go?
900 malls remain in the United States. The top 100 account for half the sector's value.
57 verified brand expansion signals. 25+ markets. Seven archetypes. One structural pattern.
In-store retail media crossed $0.5B. AI moved from the cloud into checkout scanners. Retail space supply hit historic lows.
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