İzmir is a city in the western extremity of Anatolia and the third most populous city in Turkey, after Istanbul and Ankara. İzmir's metropolitan area extends along the outlying waters of the Gulf of İzmir. The retail environments in metropolitan area not only consists of hypermarkets, supermarkets and other large-scale retail outlets but also groceries, butchers, green-groceries, open-air bazaars and other small buffets which constitutes the major traditional retailers. the retail structure of İzmir has a dual structure, with the large-scale western type retail outlets and small-scale traditional retail outlets. The new emerging retail formats are mainly located along the sea-cost or near the some other highly populated, new developing zones in the outer city regions.