Target will deliver coffee from Starbucks

American retailer Target has agreed to expand its partnership with Starbucks.

Target is adding Starbucks food and beverages to its Drive Up curbside pickup service at selected stores. Customers will receive the drinks and food at their parked cars, alongside their Target purchases.

After a Target order is ready, customers can add Starbucks items through the Target app as they indicate they are on their way. A barista prepares the Starbucks order, and a Target employee brings both orders to the customer’s car.

As of the fourth quarter of 2022, there are approximately 1,700 Starbucks coffee shops in Target retail stores. Starbucks ordering through Drive Up was being expanded to 240 locations across selected US states in November 2022, according to contemporaneous retail reporting.

The decision to launch the service was made after receiving a large number of requests from Target customers. As a result, the retailer began testing the Starbucks curbside pickup feature in its own app, extending its functionality. Along with it, Target also began testing a backup-item feature, allowing customers to select substitutes for unavailable items through Drive Up and Order Pickup.

The company is also investing in further development of its retail network. Its plans also include store renovations and the expansion of Ulta Beauty shop-in-shops.