Target introduces thousands of beauty products

The new products are expected to be available in the stores by the end of February.

US retailer Target has decided to invest in developing its beauty business and introduce thousands of new products from fragrance and cosmetics brands. The new products are expected to be available in the stores by the end of February. The additions include brands that meet Target Clean’s ingredient transparency standards, alongside new Black-owned and inclusive brands.

The new brands will include Vamigas, AfroPick, Gainful and Saltair. Target described AfroPick as a Black-owned brand and Gainful and Saltair as Asian American and Pacific Islander-owned brands. Most of the new products will sell for less than $10. Target's range will also include health products, vitamins and probiotics.

"Self-care is one of the areas where we are seeing the fastest growth," Cassandra Jones, senior vice president of merchandise essentials and beauty at Target, said in an announcement. "The idea of beauty products is expanding to include self-care, self-expression and health – and they all go hand in hand. So many 'health' items also relate to beauty, and vice versa."

Target will also try to attract more customers through its partnership with Ulta Beauty. The retail giant reported comparable sales growth of 2.7% in the third quarter of 2022, while net earnings fell 52.1% year over year.