Meet the first-ever retail concept dedicated to basketball culture’s vast history.
Nike-controlled basketball brand Jordan opened its long-awaited flagship store in Milan. The 3900-square-foot retail space is located on the prestigious Via Torino shopping street.
For Nike and Jordan, opening the World of Flight store is a significant event. It is the first-ever retail concept dedicated to basketball culture’s vast history.
According to the company’s press office, World of Flight seeks to integrate into the local sports and fashion community by featuring artwork by young Italian artists on the store’s walls.
Jordan’s flagship store offers customers an expanded clothing and footwear collection, including new releases. World of Flight will also feature sports events for Nike club members, master classes on customizing the brand’s products, and exclusive events from SNKRS. A private lounge decorated with Michael Jordan memorabilia and photos will also be open to shoppers.
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The official opening will take place on December 16.
The 9,200-sq.-foot space is designed as a tribute to basketball culture and the brand’s identity and heritage.
Michael Jordan gets only 5% of revenues.
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