Tag Heuer plans to increase the number of retail stores in the U.S.

Well-known Swiss watch brand Tag Heuer, together with the company Watches of Switzerland, relies on the U.S. market’s potential.

Tag Heuer is already present in the U.S. market. It was now decided to expand the brand’s influence to increase the number of retail outlets in the region. By the end of the year, three new store locations will open – in the prestigious shopping center of Pennsylvania King of Prussia, Roosevelt Field in New York, and Palm Beach Gardens in Florida. Several more stores are planned to open next year, including in California. The brand has done a lot to improve e-commerce. It is difficult to overestimate the importance of which against the coronavirus pandemic’s backdrop.

Tag Heuer North America considers the American market as a promising one. Brand representatives are confident in its great potential, even though the beginning of the year’s interest in luxury goods worldwide has decreased. At the same time, interest in luxury Swiss watches has reduced by almost 30%.

Watches of Switzerland today successfully operates 11 Tag Heuer stores in the U.K. Thus, it has been chosen to strengthen its influence in the American market, where it will be the only partner of the brand.

Watches of Switzerland already has experience in the U.S., albeit a small one. In 2007, she worked in retail stores at Mayors, a retailer specializing in watches, jewelry, and other luxury goods. New outlets opened in the prestigious Hudson Yards and Soho districts of New York, and their digital presence expanded.