Jewelry brand Swarovski has opened its largest flagship store on Fifth Avenue in New York City. The retail space totals 14,400 square feet.
Creative Director Giovannu Engelbert worked on the design of the new flagship. The store features the brand’s octagonal logo, crystal mirrors and handles, and unique jewelry fitting stations.
Swarovski presents to the sophisticated public not only jewelry collections, but also home decor, eyewear, tableware and other brand merchandise. The brand also offers lab-grown diamond collections and collaborations with other companies such as MLB.
The brand continues to be active in the North American market. Swarovski has already opened ten stores in the region since the beginning of the year, which has had a “positive impact” on the company’s business. As of the fourth quarter of 2023, the company has 2,300 stores under management in 150 countries.
“Swarovski’s first ever New York flagship, located on Fifth Avenue, places the brand at the heart of luxury,” Kiofsky said in a statement. “This is a key milestone within Swarovski’s growth strategy for North America, which has seen great response from customers and audiences alike across the U.S. and Canadian markets.”
High-end international brands are increasingly willing to open retail stores in prime locations as employees return to the office and travel demand from tourists increases.Jewelry brands lease an average of 11% of street retail space.
