Survey results: vaccination will not lead to an increase in retail traffic

About 40 percent of those surveyed have no plans to return to physical stores to soon shop for clothing.

American shoppers will not immediately return to retail stores after receiving the Coronavirus vaccine, according to a study conducted by analytics platform First Insight. 

Retailers may feel relieved after shoppers return to regular stores after the mass vaccination. Customer opinion surveys, however, suggest the opposite. There is a lack of confidence among shoppers regarding the safety of shopping. It is also challenging for them to return to pre-pandemic retail shopping levels because they are unsure of their financial situation. 

Approximately 40% of those surveyed intend to shop at physical stores less often after vaccination. In addition, 44% of respondents do not intend to visit more physical footwear stores. In cosmetics stores, the figure was 45%, in luxury goods stores, it was 41%, and in electronics stores, it was 43%. 

In the meantime, 53% of respondents plan on wearing protective masks after vaccination. As a result of the spike in Covid-19 diseases, 60% of respondents are refraining from shopping at physical stores for now.