Social media and digital experiences for shoppers in Tanger Outlets

At the recent opening of the newest Tanger Factory Outlet Center in Savannah, Georgia, over 78,000 shoppers proved that the brick and mortar shopping experience is alive and thriving.  Visitors found interactive social media stations set-up around the center that provided an opportunity to socially engage using their favorite social media platform to post photos of themselves at the new Tanger Outlets Grand Opening and receive discount coupons, store offers, and gift cards.  Pop-up social stops delight shoppers, enhance their experience, and do shopping at Tanger Outlets interactive. Social points offer new ways to save even more on shopper’s favorite fashions.

Tanger is merging the traditional shopping experience with the excitement of social interaction through three social media activations:

• Tanger Dream Cloud – Encourages engagement on Twitter, as Twitter members have the capability of submitting a tweet and instantly receiving both a tangible and digital copy of a coupon. For shoppers not on Twitter, a custom URL allows shoppers to have the same experience by visiting the mobile site that simply pulls up a link where a shopper virtually taps a button and the coupon or gift card voucher is dispersed on the spot from a suspended cloud. Savings fall from “the sky.”

• Tanger Instagram Lounge – encourages social engagement and social interaction on both Twitter and Instagram. By snapping a selfie in the selfie station and posting it using the #GoTanger hashtag, their photo instantly generates and displays on a social wall. The same hashtag allows shoppers to win daily shopping sprees.

• Like it or Love it Polling Station – shoppers walk up to an iPad, tap their favorite fashion item, enter their basic info, and are entered to win the thing. In 30 seconds, they have voted for their favorite fashion item and entered to win it.  Every shopper who enters will also receive a 20% off coupon for a purchase at select stores.

“Social pop-ups are about enhancing the shopping experience and increasing the number of touchpoints with our customers,” said Steven B. Tanger, CEO of Tanger Outlets.  “These new installations at our grand openings provide our customers with a world-class traditional shopping experience and the fun of interacting with their favorite retailers on social media for the best deals.”
#SHOWGALLERY#
Tanger will incorporate these social media activations at each of the three remaining Grand Opening events scheduled for this year: Foxwoods Resort and Casino in Connecticut on May 21, Grand Rapids, Michigan on July 30, and Memphis, Tennessee on November 19.