American lifestyle brand Skechers, specializing in the production and sale of shoes, enter the German market by creating flagship stores in major cities’ central locations.
Skechers held the first flagship store opening with an area of 860 square meters in Munich. The two-story store offers a full collection of men’s, women’s, and children’s shoes and accessories. The store is equipped with giant digital screens that attract visitors from the street and showcase its new collections.
“Skechers has created a loyal customer base in Germany, where customers love our shoes. “We are excited to open our first-class flagship stores in Munich and Berlin,” commented Christoph Wilkens, Managing Director of Skechers USA Germany.
Skechers will launch a flagship store in Berlin in the same format will. The store will open its doors in one of the top locations in about 1000 square meters. Thus, the total number of Skechers stores on the German market will reach fourteen, not counting the online store. The global network of the brand today includes more than 3770 stores.
With the addition of these new stores, the company now has 14 branches in Germany and an online store.
Photo credit: depositphotos.com.
