Sheng Siong Supermarket

Sheng Siong Supermarket Pte Ltd was established in 1985 by three brothers (Lim Hock Eng, Lim Hock Chee, and Lim Hock Leng), as a small supermart under a block of flats, selling basic groceries, fresh foods, and daily necessities to nearby residents. Over the years, due to its value-for-money quality products and excellent service, business flourished, and more outlets were set up despite the economic downturn. 

Today, Sheng Siong has become a household name and one of the top three retailers in Singapore.  There are currently 33 Sheng Siong outlets located islandwide, employing about 2500 people. The company intends to set up more outlets locally, to further expand its retail network, thus bringing more convenience to its customers. 

Sheng Siong stores are primarily located in retail locations in the heartlands of Singapore, and designed to provide our clients with both “wet and dry” shopping options, including a wide assortment of live, fresh and chilled produce, such as seafood, meat and vegetables, in addition to processed, packaged and/or preserved food products as well as general merchandise such as toiletries and essential household products.

 The Company had approximately 400 products under its ten house brands. The Company supports its retail operations by having a distribution network, food-processing facilities, and warehousing services. Its subsidiaries include Sheng Siong Supermarket Pte. Ltd. and CMM Marketing Management Pte. Ltd.