Sensai sets the stage for Shanghai debut with Its first flagship store

The retail space will be an “experience-based concept store”.

Japanese luxury cosmetics brand Sensai is preparing to open its first flagship store in Shanghai. The retail space will be an “experience-based concept store”.

The official opening of the flagship is scheduled for October 27. The brand is thus entering the Chinese market, expanding its presence in the Asian region.

The flagship’s retail space will be divided into a minimalist shopping area and a spa-inspired by the traditional tea ceremony. The store layout includes a garden path (roji), waiting area (machiai), tea room (chashitsu) and wiring area (omiokuri). Sensai’s press office emphasized that the store will be staffed by specially trained personnel skilled in traditional Japanese hospitality.

Sensai is owned by Kao Corporation, which also owns Molton Brown, Curel and Biore. The brand is actively growing in European markets. As of the third quarter of 2023, Sensai products are sold in more than 3,600 stores in 40 countries. The company plans to expand its sales geography in China and other Asian countries.