The Terranova clothing brand for youth has been operating in the Russian market since 2000. Most of Terranova stores are located in the leading shopping malls, as well as on main streets of the cities. The stores are on average from 160 to 600 square meters. Terranova is a clothing brand that renders itself affordable pricewise. Terranova stores present a total-look format to its customers. The clothing and accessory prices do not usually go over 1,500-2,000 rubles, during sales – from 100-200 and up.