The first Befree brand store was opened in Moscow in 2003. The Befree network numbers 235 stores in Russia (189 – own retail network, 46 – franchise stores). In 2010, Befree introduced the collection of men’s wear to the Russian market, and it also changed the format of operating stores. Some retail locations are opened at expanded areas. The Befree clothing prices are on average from 15 to 50 euro.