In the 1980s, Tony Margolis, Bob Emfield, and their wives mused about never leaving the beach. This led to the invention of a character named Tommy Bahama. By asking "What would Tommy wear?" and imagining the details of his life, they unwittingly created the springboard for a new brand and the Tommy Bahama Group, Inc.
In 1991, Tony and Bob discussed their concept with Lucio Dalla Gasperina. From the outset, the three envisioned the kind of upscale casual apparel Tommy would wear: printed silk shirts and tailored pants for refined island living. They soon launched a collection of menswear that transported people to an island state of mind and celebrated the best part of the week - the weekend.